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You may have seen some references on our site to annual licensing or renewals.

All plugins currently come with a lifetime license, no matter what the site says.

We’re currently running tests before we make the switch to annual pricing. Check the Discounts tab to purchase our other plugins and get a lifetime license before they’re gone.

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Lifetime licenses are only available for a short time!

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"All Import/Export is an awesome suite of tools. It gets me out of some tough challenges."
Eric Karkovack, Freelance Writer
"WP All Import - Versatile, and I have saved so much time with it over the years."
Matt Andrews, Full Stack Web Developer
"@WPAllImport just let me import 3000 products from some arbitrary Excel to WooCommerce w/ a few clicks, including images and categories."
Joris Witteman, Developer / Designer

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@glitzformals
"This plugin is a game changer for my situation. I’m stunned at how fast and effortless the import process is."
@adatfalo
"I have never experienced such a quick and helpful support experience with any plugin, and by the way, the knowledge of the support colleagues is professional!"
@jessedw44
"Even if you just use this plugin once, it will save you time. If you work on several sites its invaluable. Constantly developed, and continuously supported. Great job."

90-Day Guarantee

Not 100% happy? Let us know and we’ll promptly send you a refund.

Free Updates For Life

Pay once for unlimited installs, even client sites. No renewal fees.

World Class Support

Over 9 years experience with WordPress imports and exports.

Your Last Chance for a Lifetime License!

We are soon moving to yearly licenses only. Once lifetime licenses are gone, they're gone forever.
@adatfalo
"I have never experienced such a quick and helpful support experience with any plugin, and by the way, the knowledge of the support colleagues is professional!"
@jessedw44
"Even if you just use this plugin once, it will save you time. If you work on several sites its invaluable. Constantly developed, and continuously supported. Great job."

90-Day Guarantee

Not 100% happy? Let us know and we’ll promptly send you a refund.

Free Updates For Life

Pay once for unlimited installs, even client sites. No renewal fees.

World Class Support

Over 9 years experience with WordPress imports and exports.
Now is your last chance to buy a lifetime license before we switch to annual pricing. Existing licenses will be unaffected.
Read More

Serialized Fields

If you aren’t a developer and don’t know what “serialization” is, this article will probably be over your head.

Developers, read on…

In very rare cases, some themes store multiple data points in a single field. Themes shouldn’t do this. It’s not nice, and the practice is generally frowned upon. But, some do. These fields are often called “serialized” fields.

Serialized Selected
Serialized Dialog



You can either use the serialization feature in WP All Import to import the key and value pairs, or you can use a custom PHP function to return the value in the proper format needed by your theme or plugin.

The Serialize feature generates an array with the key => value pairs you specify, and then returns the serialize()’d value of the array.

Lifetime support. Lifetime updates. Pay once.

Packages
Standalone
Import
Pro Package
$249
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import + Export Pro Package
$299
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
WooCommerce Import Package
$149
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import Standalone
$99
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import + Export Standalone
$169
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Export Standalone
$99
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee

Unlimited Installs. World-class Support.
Money Back Guarantee.

Packages
Standalone
Import
Pro Package
  normally $499.00  
$249.00
/year
Save $250, 50% Discount
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import + Export Pro Package
  normally $599.00  
$299.00
/year
Save $300, 50% Discount
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
WooCommerce Import Package
  normally $299.00  
$149.00
/year
Save $150, 50% Discount
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import Standalone
  normally $199.00  
$99.00
/year
Save $100, 50% Discount
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import + Export Standalone
  normally $339.00  
$169.00
/year
Save $170, 50% Discount
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Export Standalone
  normally $199.00  
$99.00
/year
Save $100, 50% Discount
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
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