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Import Variable WooCommerce Products from CSV, XML, or Excel

Drag & drop to set up an import for thousands of variable products in minutes.
  • Variable products, affiliate products, and more
  • Full support for all WooCommerce variable product fields
  • Import variable product images to galleries from any source
  • Automatically add/update WooCommerce products on a schedule
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Import Variable WooCommerce Products
90-Day Money Back Guarantee
Not 100% happy? Let us know, and we’ll promptly send you a refund.
Free Updates For Life
Pay once for unlimited installs, even client sites. No renewal fees.
Fast, World Class Support
Over 9 years of experience with WooCommerce product imports.
"This plugin has saved me countless hours of creating individual products. Thank you, Soflyy, you guys rock."
@vinceenebuse
"This plugin is extremely helpful for importing WooCommerce product feeds that update automatically."
@60layers
"Great plugin with 
AWESOME SUPPORT. I import hundreds of variable products into WooCommerce with ease."
@bigefromdabx
1500+ five-star reviews and over 100,000 happy users.

Easily drag & drop even the most complex WooCommerce variable product imports.

Create an import for thousands of variable products in minutes. No need to reformat your data — just drag & drop.
Import WooCommerce Products

Price, stock, product variations, custom attributes, everything.

Import data into every single WooCommerce product field, from sale price to custom attributes to stock status.

Import all standard WooCommerce product types.

Import subscriptions, simple products, variable products, affiliate products, and grouped products.
Import WooCommerce Products All Data
Import WooCommerce Products Images and Galleries

Hassle-free variation images and image galleries.

Automatically link images to product variations with images from a URL, your computer. You can even intelligently match images already in WordPress. Full support for featured images, product galleries, image SEO and metadata, and more.

Categories, tags, brands, custom taxonomies, and more.

Import WooCommerce product categories, tags, and any other custom taxonomy. Even brands and nested categories for complicated ecommerce sites. 
Import WooCommerce Products Custom Taxonomies

Feature-packed WooCommerce product imports, flexible and dead simple.

Any File Type, Any File Structure

Need to import XML to WooCommerce product variants? Or import CSV to variable WooCommerce products? Easy.

Complete Customization

Granular control over every single piece of data. Think your variable product import is too complicated? Think again.

Import Huge Numbers of Variable Products

It doesn't matter how big your site is or how many variable products you need to import, WP All Import can do it. 

Multilingual sites with WPML

Importing WooCommerce variable products to a multilingual site has never been easier.

Not Just Products, Everything

Import WooCommerce orders, customers, categories, image galleries, and more. You can even export, too.

WooCommerce Extensions, ACF, and More

Import user data into any theme or plugin, including WooCommerce extensions, ACF, Toolset Types, etc.

Scheduled Variable Product Imports

Run imports automatically on a schedule. Subscribe to our point-and-click scheduling service or set up cron jobs.

Developer Friendly

Write and test PHP right inside our plugin when setting up your import, with tons of snippets to get you started.

Go for a test drive right now.

Frequently Asked Questions for Product Imports

How do I import WooCommerce product variations?

  1. Go to All Import › New Import.
  2. Upload the import file.
  3. Select WooCommmerce Products as the import type.
  4. Map the incoming data elements to the product fields.
  5. Run the import and verify the imported data.

Can I import any WooCommerce product type?

You can import any standard WooCommerce product type, including simple products, variable products, simple subscription products, grouped products, and affiliate products. Just set the product type during the import process, and the interface will adjust accordingly.

How do I synchronize imported variable product data with existing product data?

To synchronize imported product variation data with existing product data, simply specify whether existing products should be updated with data in the import file. You can also choose to delete existing products that are not in the import file. 

How do I import images to WooCommerce product variations?

Our software provides extensive support for importing WooCommerce product variations with images. You can download images hosted elsewhere, use images already in the media library, or use images that you have uploaded to your server. You can even check existing images to avoid duplicates. 

How do I import WooCommerce product variants from a CSV or Excel file?

To import variable WooCommerce products from a CSV or Excel file, just specify the source file, and our software will automatically recognize it and adjust its interface accordingly. You can then use our Drag and Drop screen to map the incoming data elements to the target fields.

How do I import WooCommerce product variations from an XML file?

To import variable WooCommerce products from an XML file, just specify the file as the import source. WP All Import will automatically identify the XML nodes. Our plugin can import any XML file regardless of its complexity.

How do I import product attributes into WooCommerce?

To import product attributes into WooCommerce, simply configure your import to include product attribute data. You can do this in the Attributes tab of the WooCommerce Add-On section on the Drag & Drop screen.

Can I bulk upload variable products to WooCommerce?

Unless you are importing only one product, every product import is actually a bulk upload of products. This is the advantage of having such powerful filter tools in our plugin. You can import as few or as many products as you wish. 

Trusted by over 12,000 customers.

Independent freelancers, top WordPress agencies, and the biggest brands in the world choose us for their data import and export needs.

Lifetime support. Lifetime updates. Pay once.

Import
Pro Package
$299
one-time
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import + Export Pro Package
$399
one-time
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
WooCommerce Import Package
$199
one-time
  • Import Pro
Import Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
  • Export Pro
Export Add-Ons
  • Woo
  • ACF
  • Meta Box
  • JetEngine
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee

Lifetime support. Lifetime updates. Pay once.

Import
Pro Package
$199
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Import + Export Pro Package
$299
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
Export
Pro Package
$199
one-time
  • Import Pro
Import Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
  • Types
  • Export Pro
Export Add-Ons
  • WooCo
  • ACF
  • Gravity Forms
  • Users
Add to Cart
90 Day Money Back Guarantee
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