How to Import WooCommerce Products

To import WooCommerce products, navigate to WP All Import › New Import, upload or choose your import file, then select WooCommerce Products from the list. Use the drag and drop interface to build your import template and then import your products.

Step 1: Create a New WooCommerce Product Import

Go to All Import › New Import and select/upload your import file. In the dropdown list, choose to import WooCommerce Products.

Import WooCommerce Products Create New Import

Click Continue to Step 2.

Step 2: Review Data to Import WooCommerce Products

You now see the Review Import File screen, where you can validate that the import data looks correct.

Import WooCommerce Products Review Import File

If you're importing a CSV file, you can set a different delimiter for the CSV fields. If you're importing an XML or Excel file, you can choose which parent node to use in the import process.

Near the bottom, you can use the Add Filtering Options section to add filters to your import.

To proceed to the next step, click Continue to Step 3.

Step 3: Map Incoming WooCommerce Data

The Drag & Drop interface appears now, where you build the import template used to import WooCommerce products. To map the required fields, drag and drop the data elements from the right panel to their appropriate import field on the left.

Title & Description Section

Here, you map the WooCommerce product title and description.

Import WooCommerce Products Title and Description

Next, expand the WooCommerce Add-On section.

WooCommerce Add-On Section

In this section, you can define the Product Type. By default, it's set as Simple product but it can be changed to a different product type, or you can use the option Set Product Type With XPath and use an import element with an accepted value (i.e., simple, grouped, external, variable).

General tab

Right below the product type, you will see several tabs to configure the import. General, the first tab, is selected by default:

Import WooCommerce Products General Tab

Here, you can set up the following fields:

  • SKU: stock keeping unit, used internally by WooCommerce to keep track of your products.
  • Regular Price: the amount to use as the normal product price.
  • Sale Price: the amount to use as the discounted product price.
  • Adjust Prices: a section where you can adjust the prices imported by percentages or fixed amounts.
  • Remove currency symbols from price: attempts to remove currency symbols from the imported price. Enabled by default.
  • Convert decimal separator to a period: converts any commas to periods in the price. Enabled by default.
  • Attempt to convert incorrectly formatted prices to WooCommerce format: self-explanatory. Disabled by default.

You also have a Preview Prices button that will show an example of how the prices are imported for that record.

Below this, you can see different sections allowing you to configure if the product is Virtual or Not Virtual, if it's a Downloadable or a Not Downloadable product, and to define the Tax Status and the Tax Class.

If you don't want to select a specific option for these four settings, you can dynamically set them using the Set with XPath option. This allows you to map the settings to incoming data elements.

Inventory tab

This tab contains settings related to stock availability:

Import WooCommerce Products Inventory Tab

The four settings available are:

  • Manage stock?: You can select Yes and then import a Stock Qty or select No to avoid managing stock. No is set by default. To import dynamically, select Set with XPath and import either yes or no.
  • Stock status: You can assign a stock status to the imported product, either In stock or Out of stock. By default, Set automatically is set, which uses the stock quantity to assign the stock status. To import dynamic data, select Set with XPath and import any of the accepted values: instock, outofstock, onbackorder.
  • Allow Backorders?: Used to enable or disable backorders in the product. Do not allow is set by default. You can also select Allow, but notify customer and Allow. The Set with XPath option accepts the values: no, notify, and yes.
  • Sold Individually?: By default, No is set. You can also select Yes. The Set with XPath option accepts yes or no.

Shipping tab

Next up is the Shipping tab, where you can import the product's weight and dimensions along with the Shipping Class.

Import WooCommerce Products Shipping Tab

The Set product shipping class with XPath option accepts the name, ID, or slug for the shipping class.

Linked Products tab

In this tab, you can define Up-Sells, Cross-Sells, and also group products with Manual Grouped Product Matching.

Import WooCommerce Products Linked Products Tab

Attributes

The Attributes tab enables you to import product attributes, which you can use to better sort products. You can add as many attributes as needed.

Import WooCommerce Products Attributes Tab

Advanced

The Advanced tab has the Purchase Note and Menu order import fields.

Import WooCommerce Products Advanced Tab

This tab contains the following settings:

  • Enable reviews: By default, No is set. You can also select Yes. The Set with XPath option accepts yes or no.
  • Featured: By default, No is set. You can also select Yes. The Set with XPath option accepts yes or no.
  • Catalog visibility: By default, Shop and search results is set. You can also select:
    • Shop only
    • Search results only
    • Hidden
    • Set with XPath: accepts any of the following values: visible, catalog, search, hidden.

Add-On Options

The last tab is Add-On Options.

Import WooCommerce Products Add On Options Tab

Here, you have the following import options:

  • Disable auto SKU generation: This option is disabled by default. When checked and the SKU is empty, it won't generate a random SKU using the md5 algorithm.
  • Don't check for duplicate SKUs: This option is enabled by default. When unchecked, WP All Import will try to find duplicate SKUs. Any match found will be imported with a blank SKU.

Other Sections

There are other sections available when you import WooCommerce products, such as Images, Custom Fields, Other Product Options, etc. However, we won't cover them here.

After you map all product data elements, click Continue to Step 4 at the bottom (not shown).

Step 4: Configure Import Settings to Import WooCommerce Products

Now the Import Settings interface appears, where you change or modify the import configurations. First, proceed to click on Auto-detect to automatically generate a unique identifier for your product's import.

Import WooCommerce Products Import Settings

In the subsequent panel, you can tell WP All Import how to behave whenever this import runs again. For example, you can select whether to create new products or not, modify existing products with new data, or delete existing products that are no longer found in the import file.

Below that, you can find panels to define Scheduling Options and Configure Advanced Settings. Leave these alone for now, as these settings can typically use their default selections.

Click Continue at the bottom to move on to the next step.

Step 5: Run the Import and Validate WooCommerce Product’s Import

Before running the import, you will see the Confirm & Run screen, where you can review the import summary:

Import WooCommerce Products Confirm and Run

If all looks in place, click Confirm & Run Import to continue and run the import. Once the import completes, you will see the following screen:

Import WooCommerce Products Import Complete

Navigate to Products › All Products in the WordPress menu to confirm that all WooCommerce products were correctly imported:

Import WooCommerce Products List of Products

Import WooCommerce Products – Advanced Topics

Import Variable WooCommerce Products

To import WooCommerce variable products, you can follow the steps above but choose Variable product as the Product Type. This will enable the Variations tab, which allows you to configure and import variable products.

Import WooCommerce Products Variable Product Type

To learn more about this and see file examples, please see How To Import Variable WooCommerce Products.

Import External/Affiliate WooCommerce Products

To import WooCommerce external or affiliate products, follow the steps above but choose External/Addiliate product as the Product Type. Enabling this product type will hide the Inventory and Shipping tabs.

Import WooCommerce Products External Affiliate Product Type

This product type uses a Product URL and a Button text.

Import Grouped WooCommerce Products

To import WooCommerce grouped products, follow the steps from this guide but instead select Grouped product as the Product Type. This action will hide the Shipping tab.

Import WooCommerce Products Grouped Product Type

This import type requires a way to group all imported products together, such as a group ID.

Import WooCommerce Product Images to Product Gallery

The first imported image will be set as the Featured Image as long as the option Set the first image to the Featured Image (_thumbnail_id) is enabled. Any additional images will be added as a part of the Product Gallery.

If the option described above is not enabled, all images are added as part of the Product Gallery.

If you're importing images into a different plugin, you may need to use custom code and our API to add the images as required.

Sync Stock and Price for Imported WooCommerce Products

Syncing WooCommerce product's stock and price is fairly simple. Here's what to do when using a different file than the one used to import the products:

  • Create a new Existing Items import with the data to update.
  • Set up the import to update only price and/or stock.
  • Schedule that import so that it runs automatically.

To learn more, please see:

If you're using the same import source used to import these products (such as a file from an URL), you can modify the existing import and set it up to only update stock/price when the import is re-run.

Frequently Asked Questions About Product Imports

Can I Import Any WooCommerce Product Type?

Yes. You can import any standard product type such as simple, variable, grouped, affiliate, simple subscription, etc. To do this, just set the product type during the import process. WP All Import will adjust the panels, fields, and options accordingly.

How to Import WooCommerce Products With Images?

We provide complete support for importing products with images. You can use images already in the media library, download them from another website, or import images that you uploaded to your server in advance. You can also avoid duplicates by having our software check for existing images during the import process.

How to Import Products From XML?

Just specify the XML file as your product source. WP All Import will automatically recognize the file type, parse the XML, and adjust its interfaces as required. It doesn't matter if the XML is simple or complex — we've got you covered!

How to Import Products From CSV or Excel?

Same answer as the previous question. Just specify your source file and let our software figure out the file type. After we parse the file, you'll get to review its structure and content prior to proceeding with the import, so there's very little chance of misinterpreting the data.

How to Schedule and Automate WooCommerce Products' Import?

You can schedule and automate your WooCommerce product's import using these options:

  • Cron Jobs, which are set up via cPanel or Plesk. See Manual Scheduling.
  • Automatic Scheduling Service, which is an optional monthly subscription that allows scheduling an import directly from within WP All Import's interface. See Automatic Scheduling.

Keep in mind that to schedule an import, you must download the import file (from an URL or FTP) or use the Use existing file option in the Settings interface.

How to Export WooCommerce Products?

  1. Navigate to All Export New Export in the WordPress main menu.
  2. Choose WooCommerce Products as your export post type.
  3. Set filters, if applicable.
  4. Use our Drag & Drop interface to select your export columns.
  5. Run the export.
  6. Download your product file.

For a full list of import features, see Export WooCommerce Products.

How to Migrate WooCommerce Products?

  1. Use WP All Export to output your WooCommerce products.
  2. Choose the Bundle option when downloading your export file. The bundle file contains an import template in addition to the product data.
  3. Upload the bundle file on the target site.
  4. Based on the information contained in the bundle file, WP All Import will import the products with very little additional user input.
  5. Check your imported products.

For additional information, see Migrate WooCommerce Products.

Related Docs

Learn how to migrate WooCommerce products from one site to another.

Explains how to bulk edit WooCommerce products using WP All Import and WP All Export.

Shows how to run custom PHP functions to modify imported products on-the-fly.

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