To bulk upload variable products in WooCommerce, you can use the default product importer or a plugin like WP All Import. The main advantages of using WP All Import are its high levels of flexibility and control, which let you handle any variable product upload, no matter how complex.

Bulk Upload Variable Products WooCommerce Drag and Drop

Specifically, this plugin offers the following:

  1. It doesn't care how your import file is organized, as its Drag & Drop interface lets you map any incoming data element to any WooCommerce product field.
  2. Your data doesn't have to be rigidly formatted because the plugin allows you to modify it during the import. This is especially important when importing variable products.
  3. It automatically recognizes custom fields added by third-party plugins and themes, so you can easily include them in your import.
  4. It gives you granular control over every aspect of the variable product import process, including handling images and taxonomies, filtering data, scheduling uploads, etc.
  5. It can handle any type of WordPress or WooCommerce import or export, meaning you can use the same tool for all your import/export needs.

Preparing to Upload WooCommerce Variable Products

As mentioned, you don't have to worry about how your import file is organized or the data format used in incoming fields. However, if you are planning to overwrite existing information, then importing variable products becomes much riskier. As such, you should always back up your WooCommerce store before continuing.

Steps to Bulk Upload Variable Products in WooCommerce

  1. Install the Pro versions of WP All Import and the WooCommerce Add-On.
  2. Go to All Import > New Import and choose how you want to import your data. You have the option to upload a file, use an existing file already on your server, or download a file from a URL or FTP/SFTP site.
  3. Select your import file.
  4. Choose your import target. In this case, choose WooCommerce Products.
  5. Map the incoming data elements to your WooCommerce product fields using drag & drop. This is the heart of the import process. When importing variable products, you must pay special attention to the product Attributes and product Variations tabs.
  6. Run the import and check the results to make sure the variable products have been imported correctly.

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