Looking to export WooCommerce customers to an email marketing platform?
Your customer list is the foundation of every email campaign you will ever send, and your WooCommerce store is where that list actually lives. You need a way to get this list into your email marketing platform from time to time and keep it current as customers register, change their preferences, and place new orders in WooCommerce. However, WooCommerce doesn't offer a default way to export this data in real-time.
In this guide, we'll walk you through the WooCommerce customer export process for email marketing and also cover some advanced cases.
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How to Export WooCommerce Customers for Email Marketing
The basic WooCommerce customer export process produces a CSV file that any email marketing platform can import. Once you have the right plugin installed, the export itself takes only a few minutes, and the file lands ready for upload to Mailchimp, Klaviyo, ConvertKit, ActiveCampaign, or whichever platform your store uses. For this article, we'll show the whole export process using the WP All Export plugin, which keeps the entire workflow inside its drag and drop interface.
1. Install WP All Export and the Required Add-Ons
From Plugins › Add New in WordPress, install and activate all three:
- WP All Export (the base plugin)
- WooCommerce Export Add-On (recognizes the WooCommerce customer post type)
- User Export Add-On (registers the WordPress user fields the customer record depends on)
Verify all three show as Active on the Plugins page before continuing.
2. Start a New WooCommerce Customer Export
Navigate to All Export › New Export. Choose Specific Post Type, then select WooCommerce Customers from the dropdown. WP All Export will show you the total number of customer records that match the criteria.
For an email marketing export, leaving the export unfiltered is often the right starting point.
3. Filter the WooCommerce Customers Export (Optional)
If you only want a specific segment, expand Add Filtering Options. Each filter rule takes three inputs: an Element, a Rule, and a Value. Here are some common filters for email marketing exports:
- User Role equals customer to exclude admins and other roles
- Billing Country equals US for a geographic segment
- User Registered newer than 12 months ago for a recently acquired list
- A custom field equals true for customers who accepted marketing during signup
For the basic walkthrough, leave filters empty so every customer gets exported. You can come back and apply filters once you understand the rest of the steps.
4. Build the WooCommerce Customer Export File
Click Customize Export File to open the Drag & Drop screen. The left side is your column selection area. The right side is the Available Data panel, where every recognized customer field is organized into different panels.
For an email marketing export, the minimum set of columns is usually:
- User Email (the unique identifier your email platform uses to match incoming records)
- First Name and Last Name (for personalization)
- Phone (optional, but useful for SMS marketing platforms like Klaviyo)
- User Registered (for engagement-based segmentation)
Add any of those by dragging them from the Available Data panel into the column selection area.
Click Preview in the bottom right to see how the first customers will look in the export file before running it.
5. Match the Email Platform's Column Layout
Most email marketing platforms expect specific column names. Click Add Field at the bottom of the column area to create a column that is not available in the standard list.
You can also click on any of the added fields to:
- Rename a column to match the exact spelling the email platform expects (for example, Email Address instead of User Email, or FirstName instead of First Name)
- Build a combined column like Location that pulls City, State, and Country into one field
- Write a small PHP function for computed values (last order date, total spend, days since registration)
On the same Drag & Drop screen, expand the Export Type panel to choose your file format. Leave the default Spreadsheet with CSV File selected, as most email marketing platforms support it.
6. Configure Scheduling and Download the File
Click Continue to move to the Export Settings screen. WP All Export will offer two panels.
For an email marketing export:
- Scheduling Options: For a one-time export, leave Do Not Schedule selected. For an ongoing sync, switch to Automatic Scheduling (paid) or Manual Scheduling via cron jobs. The full scheduling workflow is covered in the advanced section.
- Advanced Options: Enable Split large exports into multiple files if your list is close to the email platform's upload limit. The other defaults are fine for most stores.
For the basic walkthrough, leave everything at its defaults and click Confirm & Run Export.
After a few seconds, the Confirm & Run screen shows that the export is complete. Click CSV to download your file.
That's the basic export process. Most stores have an email-ready customer list in under five minutes.
What Customer Data Can You Export for Email Marketing
Your WooCommerce customer record holds more than just an email address, and most of those additional fields power the segmentation that makes email marketing work:
- Where your customers are. Billing country, state, and city let you run regional campaigns, exclude regions where you do not ship, or send localized content that resonates better than a generic broadcast.
- How engaged they are. Order counts and total spent, when your store tracks them, let you build a VIP segment of your top buyers or exclude one-time shoppers from a launch announcement.
- When they last engaged. Registration date and recent order date (the latter stored as custom meta by some plugins) let you target customers who have not purchased in a while with a win-back offer, or send a welcome series to recent signups.
- What they have signed up for. Marketing consent status, customer tags, and membership tier let you respect opt-outs, send content that matches their interests, or run reward campaigns for VIPs.
The exact custom fields depend on what your store has installed, but the standard WooCommerce address and account data are always there. WP All Export surfaces all of this in the drag-and-drop interface, so the email platform gets the right data without any post-export reformatting.
Advanced Email Marketing WooCommerce Customer Export Workflows
The basic export process handles a one-time customer list, but email marketing usually requires more. The workflows below cover building segments, handling consent, and keeping the list current through scheduled syncs.
Build Segmented Lists for Targeted Campaigns
The filter rules covered in Step 3 of the basic process handle the common segmentation cases, but email marketing usually wants more than one segment per export. The drag-and-drop interface handles this through reusable export templates.
Some of the common segmentation patterns include:
- Geographic: Country, state, or city filters for regional campaigns
- Time-based: User registered newer or older than a date range
- Role-based: Customer vs subscriber, useful when your store uses a subscriber role for newsletter-only signups
- Behavior-based: Custom fields from plugins like YITH WooCommerce Wishlist or points and rewards plugins
- Purchase-based: Order count or total spent, if your store adds those as custom user meta
You can easily build an export template once with all the columns you need, adjust the filter rules to match the segment, and save the export under a distinct name. WP All Export keeps the configuration intact, so the same template can run as many times as needed.
For more complex segments, the filter rules combine with AND/OR logic. Customers who registered in the last 30 days OR are tagged as VIPs is a single export with two rules joined by OR, which is faster than running two separate exports.
Include Marketing Consent and Compliance Data
Email marketing is the most regulated of the common WooCommerce data destinations, so consent state is non-negotiable. Every export should respect the customer's opt-in status before the file reaches the email platform.
WooCommerce does not track a global "accepts email marketing" flag by default, but most marketing plugins (Klaviyo for WooCommerce, MailPoet, Mailchimp for WooCommerce, and others) add a custom user meta field that captures it. WP All Export surfaces those custom fields under the Custom Fields group, so they appear in the drag-and-drop interface automatically.
You can apply any of the logic below to respect customer consent:
- Include the consent status as a column in the export. The email platform applies its own filter logic on import to honor opt-outs. Mailchimp, Klaviyo, and ConvertKit all handle this gracefully.
- Filter the export at the source. WP All Export's filter rules restrict the export to customers whose consent field equals a specific value (for example, "yes" or "subscribed"). This produces a cleaner list and avoids sending opt-outs to the email platform at all.
For GDPR and CAN-SPAM compliance, you can capture the consent timestamp. Some plugins record when the customer opted in. That timestamp can become a custom field in the export, giving the email platform an audit trail if the customer ever disputes the consent.
Schedule Recurring Exports to Keep Your List Current
The basic loop produces a one-time CSV. Email marketing platforms work better when the list stays current, so the scheduling options matter. WP All Export offers two ways to run an export on a schedule, plus a real-time sync path through Zapier.
The Automatic Scheduling service is the easier option. From the Scheduling Options panel, choose Automatic Scheduling, set the export to run weekly or monthly, pick the day and time, and WP All Export handles the rest. The service is a paid add-on and is the right choice for most stores that want a recurring sync without managing server infrastructure.
Manual Scheduling gives full control through cron jobs. The Export Settings screen provides two URLs once enabled: a trigger URL that fires whenever you want the export to run, and a processing URL that runs every two minutes to keep long exports moving. Most managed WordPress hosts have a cron interface that schedules these URLs without the command line.
For real-time syncing, the External Apps feature pushes each completed export to a Zap of your choice. The Zap can add new records to Mailchimp, update Klaviyo with the latest data, or notify your team in Slack. This works well for stores with thousands of new customers per month, where weekly exports are too slow and real-time sync is the only way to keep the list aligned.
A one-time export is appropriate when you are building the list for the first time or migrating from one email platform to another. An ongoing sync is appropriate once the initial setup is in place and your store is actively acquiring customers.
Final Thoughts - Export WooCommerce Customers for Email Marketing
Your customer list is not a static file. It grows with every signup, changes with every profile update, and shrinks with every unsubscribe. The export keeps your email platform current with that motion, and the scheduled version keeps it current without anyone on the team having to remember.
The list keeps changing, the export keeps tracking it, and the email program adapts to whatever shape the list takes.
Frequently Asked Questions - Export WooCommerce Customers for Email Marketing
How do I export WooCommerce customers to Mailchimp, Klaviyo, or another email platform?
To export WooCommerce customers to an email platform, install WP All Export with the WooCommerce Export Add-On and User Export Add-On. Choose WooCommerce Customers as the export type, select the columns your platform needs (typically email, first name, last name), and export to CSV. The file uploads directly into Mailchimp, Klaviyo, or ConvertKit.
Can I automatically keep my WooCommerce customer list current in my email platform?
WP All Export offers two scheduling options. The Automatic Scheduling service runs the export weekly or monthly from the plugin's server. Manual Scheduling uses two cron job URLs on your own server. For real-time syncing, the External Apps feature pushes each completed export to a Zap that adds the records to your email platform automatically.
Can I export only specific segments of WooCommerce customers?
WP All Export's filter rules let you restrict the export to a specific segment based on role, billing country, registration date, custom fields, or any other data. Common email marketing segments include customers from a specific country, customers who registered in the last 30 days, or customers tagged as VIP. Multiple rules can combine with AND/OR logic.
How do I import and export WooCommerce customers in general?
Looking to handle other types of WooCommerce customer imports and exports? See How to Export and Import WooCommerce Customers.
