WP All Import Pro is a $99 upgrade that adds the following features to the free version of WP All Import.

Import to Custom Post Types
Commonly used to import to Automotiv, OpenHouse, Listings, and WooCommerce, as well as any other theme or plugin that makes use of Custom Post Types.

Cron Job/Recurring Imports
WP All Import pro can check periodically check a file for updates, and add, edit, and delete to the imported posts accordingly.

Import data to Custom Fields
Used by many themes, especially those using Custom Post Types – to store data associated with the posts.

Import images to the post media gallery
WP All Import can download images from URLs in an XML or CSV file and put them in the media gallery.

Import files from a URL or FTP server
Download and import files from external websites or FTP servers, even if they are password protected. FTP imports support wildcard patterns, i.e. *.xml, so for example you could download and import all XML files in a certain folder.

URL and FTP imports are integrated with the recurring/cron imports feature, so WP All Import can periodically re-download the files and add, edit, and delete posts accordingly.