Google Merchant Center and Taxonomies

  • February 13, 2017
  • Blog

Today we’ve released updates to all of our plugins with various improvements and bug fixes. Most importantly, we’ve created a way to export WooCommerce products to the Google Merchant Center so that they can be sent to Google Shopping and other services. We didn’t announce it, but last month we added the ability to import and export taxonomies and taxonomy meta.

Export WooCommerce Products to Google Merchant Center

Just like the rest of our products we tried to make this feature as simple as possible while still being powerful enough for advanced users. Your WooCommerce products can be configured in any way and mapped to all of the attribute fields in Google Merchant Center. You don’t need to deal with spreadsheets or XML feeds or mess around with formatting or dig through Google’s documentation – WP All Export will walk you through the whole process.


We’ve organized everything to make it very simple and easy, yet powerful enough that you’ll be able to map your WooCommerce data no matter how you have your store configured. After you’ve set up and run your export, WP All Export will give you the feed URL. You then go to Google, create a new feed, paste in the feed URL from WP All Export, and you’re done.

If you want to send your products to Google Merchant Center on a schedule, you can set your export to run automatically.

We plan to add support for many services in future releases, including Amazon, eBay, others. Have a suggestion? Let us know!

Import and Export Taxonomies and Taxonomy Meta

We’re also happy to announce that it is now possible to import and export taxonomies and along with their metadata. You can still import posts and have their categories and tags come in as well in the same import. However, if you want to import taxonomies separately without the posts, well, now you can.

WP All Export can export taxonomies on their own, and can even create the import templates for WP All Import. This makes it a breeze to migrate taxonomies from one site to another, or edit all of your taxonomies in Excel and then reimport them.

This feature has been requested for a long time and we’re thrilled to have it out there for everyone.

This Post Has 8 Comments

  1. Philip Martin

    Brilliant stuff, I currently use a separate plugin for my Google Shopping feed , so I can do away with that now.
    I have been looking about for a way to export from WooCommerce to eBay too, so I can’t wait for more news about that.

  2. Aleksey Anisimov

    Cool! Still want to feed for, called YML. I hope the developers of this plugin make it possible. Thanks in advance guys!


    1. The problem with google feeds is that every country has his own specifications… so most tools need a excel sheet to transform data …
    2. On the other hand, when using wpallexport, only taxonomies slug are exported (I.e. Red-color instead of “red color”, same as when exporting orders you only get the country code and province ( Us for USA, Ca for California etc) .. will now be posible to get this data ? Imagine that you need customer data to sent to crm, i don’t want “ca” as country, I want Canada.. also, when I export an order, I want the data presented same as when sending order ready email to customer, that’s name of the color ( not slug), and metadata from plugins presented as the customer see in the orders ( human readable)… if not, we need to parse all this custom fields and taxonomies after exporting … will this info be ready now? At this moment we only use wpallimport export to modify in bulk data, but need other export tools to get readable data to feed other systems, like shipping companies etc

    1. Joe Guilmette

      Hi Julio,

      every country has his own specifications

      Correct. With WP All Export you don’t need to modify the data in Excel. For every Google attribute you can choose where to pull data from, but we’ve made the defaults all be what most people will use. We don’t do any feed validation in WP All Export, but if you upload your feed to Google and they complain about an attribute, you can go back in to WP All Export, make some changes, run the export, and fetch it again through Google.

      If you want to export the same products in different feeds for different countries, you can create as many exports as you like. You can also filter products in each export so only the products you want come through.

      only taxonomies slug are exported

      This is addressed in the latest updated – you can now export taxonomy and attribute names in addition to the slugs.

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